Malaysian oil dealer partners with Uganda
Posted Thursday, January 23 2014 at 02:00
With the need to see more investors tap into the auto industry and satify growing demand of products, new players are bound to increase. Recently, a Malaysian delegation from Hyrax Oil partnered with a local firm Habib Oil, to distribute their oil products across East Africa.
Last week, Hyrax Oil, a new lubricant was launched in partnership with Habib Oil, a local dealer. The state Minister for Security in Uganda Wilson Muruli Mukasa launched the Malaysian made product that was established in 1991.
Among Hyrax Oil lubricants are marine, industrial, transformer, automotive greases and specialty lubricants as well as coolants. “Hyrax Oil comes in bottles, pails and drums. In Hyrax Oil, we believe in quality,” says Dato Hazimah Zainuddin, Hyrax Oil founder and Managing Director.
Although the company has been operating for the past 23 years, a joint venture deal was only recently sealed with Habib Oil Limited as the Hyrax Oil agent for the East African market. Over the years, Hyrax Oil has earned international certification by groups like the American Petroleum Institute (API), Doble, European’s Automobiles Association (ACEA) and MTU Friedrichshafen Gmbh.
In his speech during the launch, Hajji Habib Kagimu, Chairman Habib Oil noted, “Hyrax Oil will not rip your machines. It will not cost you an arm and leg.”
He also talked about the oil’s efficiency saying, “The average taxi changes engine oil every seven days but with Hyrax, you will change your engine oil every 20 days or more.”
With 25 years of research backing Hyrax Oil, Dato Hazimah assures, “This is the beginning of history. Habib Oil is an established player on the Ugandan market and their standards met our specifications.”
“The product will be available to consumers within a maximum of seven days from the launch,” states Godfrey Mugabi the head of strategy and planning at Habib/Hyrax Oil partnership.
He adds, “We will have a show room along Luzira road and partnerships with selected stations in Kampala like City Oil then expand to other parts of the country. Compared to other products, Hyrax oil also has high quality.”
Mugabi explains, “Since we only deal in lubricants, the expertise we put in is higher than that of other oil companies. Considering that this product is recognised worldwide is enough to ensure it is of very high quality.” Hyrax Oil joins a competitive sector with already established players Total, Shell, Gapco, Mogas, Petro, City Oil and Kobil among others all vying for attention from motorists among other consumers.