Thursday October 19 2017

Equity Bank launches digital banking strategy

Unveiled. Equity Bank Uganda managing director

Unveiled. Equity Bank Uganda managing director Samuel Kirubi (4th right) and Equity Bank executive director Anthony Kituuka (2nd left) are joined by other board members at the EazzyBanking launch at the Kampala Serena Hotel recently. COURTESY PHOTO 

By Eronie Kamukama

Kampala. In a bid to enhance the banking experience of its customers as well as having more convenience and control of their banking, Equity Bank has launched digital banking solutions dubbed Eazzy banking.
Speaking during the launch in Kampala recently, Mr Samuel Kirubi, the managing director Equity Bank Uganda, said Eazzy banking promises to give an easy, comprehensive and secure banking experience.
“The Eazzy banking suite of products includes a banking app known as EazzyBanking App, which allows one to transfer funds to other accounts and mobile wallets or pay utility bills such as Umeme and water,” Mr Kirubi said.
He added: “This is a solution to assist welfare clubs, investment clubs and groups manage their joint finances and investments known as EazzyClub, a real time bulk payment solution that allows one to automate electronic fund transfers, RTGS and mobile transfers called EazzyRemittance and a retail Internet portal where customers can manage their bank accounts known as EazzyNet.”
The suite also has an interoperable payment platform, EazzyPay, which allows one to pay for bills as well as goods and services at registered merchant outlets, a mobile based loan product known as EazzyLoan, a cash and liquidity management solution for SMEs known as EazzyBiz and banking capabilities packaged as APIs exposed through EazzyAPIs platform.
The managing director added that the launch of this innovation suite of products led by the flagship solution, EazzyBanking App, marked furtherance of the bank’s strategic approach of availing digital convenience in banking.
“This has been informed by consumers banking trends, which are showing a pattern of favouring self-service channels to enable them bank anywhere, anytime. They simply download the EazzyBanking App or sign up for Eazzy Club, EazzyNet or Eazzybiz and experience convenience in banking. Banking is no longer a place you go to, it is something you do,’’ he said.

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