Ugandans living and working abroad should team up with locals to set up offices abroad to promote the country’s tourism.
Diaspora tourism is one of the many topics lined up for discussion during today’s Business breakfast meeting at Kampala Serena Hotel.
Mr Amos Wekesa, the chairman – Tourism Committee on the Presidential Investors Round Table (PIRT) and a tourism fanatic, in an interview ahead of the annual Ugandan Diaspora meetings, said: “Diasporans should emulate Ethiopians, South Africans and Kenyans who have excelled in tourism after twining up with their local counterparts and set up offices in the diaspora which they use to push and market their countries.”
He said Ethiopians, South Africans and Kenyans have excelled in tourism because they have come together to market it abroad.
“Kenya has 18 market representatives around the world, while South Africa spends $5 million (Shs18.1 billion) in the US alone on adverts and $2 million (Shs7.2 billion) for running their eight-man office. Uganda spends less than $1.5 million (Shs5.4 billion),” Mr Wekesa added.
He said if they partner with the locals, they will guide them on how to promote Uganda in the diaspora. This will in turn bring in foreign exchange to Uganda, create jobs and improve people’s living standards.
In an interaction with this newspaper, Mr Ronnie Mayanja, the event coordinator, said other issues such as diaspora banking, Diaspora Insurance and other general diaspora related issues will be discussed.
The Ugandan Diaspora Network is partnering with Uganda Investment Authority (UIA) to the host the annual ‘Home is Best Summit’ at the Diaspora Business breakfast.