Printer manufacturer spreads wings to EA
Posted Friday, February 22 2013 at 10:54
The entity will reinforce the company’s ‘closer to customer’ strategy.
Canon Middle East, a marketer of printers, cartridges and toners, has established a subsidiary in Kenya, joining a raft of multinationals setting up regional bases in Nairobi.
The regional arm of Japanese firm Canon Inc that is banking on new office to oversee seven African countries will strengthen its position across the rapidly growing markets of eastern Africa.
Its entry is expected to test the dominance of HP especially in the Kenyan market.
Having a dedicated entity in Kenya is meant to further reinforce the company’s ‘closer to customer’ strategy and offer enhanced support services to partners and customers across East Africa, which was previously served by Canon South Africa.
Canon Kenya will provide marketing and channel development services in Kenya, Ethiopia, Tanzania, Uganda, Somalia, Eritrea, Rwanda and Burundi.