Creating traction on Social Media

We have previously emphasised the need for giving your startup a Social Media (SM) presence. Well, creating traction from SM is simply gathering an audience with which to communicate to. For lack of better words, it is popularising your concept to entice a large audience. This could be either organic or inorganic. Organic ways of creating traction imply that you do not need to spend money on them while inorganic activities imply the need to spend a dollar for every activity or quite simply, paid activities. But just how would you go about each of the activities?
Organic activities
The key to making business sense on SM is the ability to gather a large crowd into what may be termed as followers or friends. In Uganda, the largest crowd on SM is mainly on Facebook and WhatsApp compared to Twitter, Instagram, LinkedIn and Snap Chat. As such, allow me to focus on the two. Well, first and foremost, creating an organic crowd will involve activities such as inviting your friends to ‘like’ your Fan page or group. The problem though is that if you look at Facebook, each one of us has limit of personal friends.
As such, to avert such an impediment it calls for having a number of page admins with the clout of friends on Facebook or WhatsApp. Each of them can then invite their friends. At the end of the day, you will be able to create a large crowd without paying a dollar to Facebook. To ensure a high conversion of page invites, you have to craft a short, fancy and sweet page name.

Inorganic activities
There are limits to the organic activities, no matter how cheap they may be. As such, your spending clout not to mention organised spending will definitely count. This calls for a possession of bank account that can make online payments.

Paul Njuguna is a financial and cost accountant. Email: [email protected]