Prosper

Delight juice manufacturer diversifies into other businesses

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An employee arranges packed

An employee arranges packed Cheers juice at the factory.  

By  ISMAIL MUSA LADU

Posted  Tuesday, May 20  2014 at  01:00

In Summary

About Shs250,000 - an equivalent of $100- was enough for Nyamahunge to venture into the juice making business.

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If there is any validity to seeing “a woman’s touch” in operating a key beverage company, it is illustrated by Delight Limited’s managing director Julian Nyamahunge Omalla.

Just like any other entrepreneur, Nyamahunge is not afraid to try out anything. With nearly two decades of experience in business, Nyamahunge has mastered the art of processing juice from her mother.

The professional food scientist nearly lost everything more than a decade ago but she soldiered on.
“I am not regretting anything. I am happy that I stuck in business.”

She told Prosper magazine in an interview last week that she employs about 300 people across all her operations.
The number fell from 500 to 300 after scaling down her operations in South Sudan following the war/insurgency there.

She supplies juice, processed food and cereals in Uganda and other countries such as South Sudan.

Start-up and initial capital

After saving about Shs250,000 ($100), Nyamahunge ventured into the juice making business.

She says that modest beginning later gave way to the establishment of Delight Ltd, one of the largest indigenous juice manufacturing companies in the country.

For nearly two decades now, Nyamahunge has been producing juice (soft drinks) named Cheers.
She believes not everything the country needs should be imported, for instance juice drinks.

This motivation coupled with her belief and measured expectations prompted her to venture into the soft drink business despite stiff competition then from Quencher, a popular juice drink manufactured in Kenya.

“I was at Kikuubo (market) and saw a lot of Quencher from Kenya being sold. I figured out that this is something that I could do. So, I started,” Nyamahunge said last week in an interview.

As the business picked up, the next challenge would be sustaining it, given that according to a World Bank survey, out of 10, only two businesses survive to their second birthday.

Diversifying business

She has started a 1,200 acre farm in Nwoya District, Northern Uganda, where she grows mangoes for her fruit producing factory.

She also hopes to increase the fruits from 600 acres to 800 acres as the remaining field goes for tree planting. In addition, she has a poultry farm, sugarcane plantations and bakery and trading outlets in South Sudan.

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