When I was growing up, I would have to go to a library if I wanted to do any kind of research. Today, the internet puts all kinds of information literally at our fingertips. All we have to do is go online and conduct a search.
Even if you may not feel comfortable looking for it yourself, you must definitely know someone who can look it up for you. The internet has so dominated our lives, that “google” has now become a word in the English lexicon. Any time you need information on individuals, companies, government ministries or any given topics, you simply have to “google” them.
Your online google search will return hundreds if not millions of results, with the most relevant results at the top of the list. A google search for “business plan” for instance, yields 1.85 billion results in the form of documents or links to other websites. A search on “business pitch” yields 281 million results and a search on record keeping yields 233 million results.
There is so much information available to us now, that you could end up researching a single topic online all week long without getting to even 10 per cent of the listed information sources.
Given that the results that are most relevant to your search are listed first, a quick look at the top 10 to 15 results should provide what you are looking for. This naturally implies that your search request must be carefully worded. Less is more, so think of the two to four key words that best describe the information you are looking for.
Take advantage of the availability of such vast amounts of information, not only to ensure that you are well informed, but also to obtain business solutions. When looking for a simple way in which to keep business accounts, a quick search using the words “simple accounting template” will provide you with hundreds of different options, at no cost. The choice is yours.
If you are planning to make a sales pitch to a potential customer, “google them” and find out as much information as you can about them, in order to make your sales pitch as relevant to their particular needs as you can. If travelling to a town or country that you have never been to, “google it” and learn about your destination before you leave.
If you do not feel comfortable using the internet and are unable to find someone to conduct an online search for you, there are still several places where you can go to look through actual documents. Libraries, business support centres like the Uganda Export Promotion Board and government ministries are some examples.
The internet provides an accessible source of so much information. How are you using it to meet your business information needs?