Nissan Elgrand (E50)  and an Isuzu Filly. Can you tell them apart? On the right is a Nissan Elgrand (E50) and on the left is an Isuzu Filly. Such badge engineered or rebadged vehicles confuse people. PHOTO BY RACHEAL MABALA  

The Big Story

Why rebadging cars confuses people

Posted 2 days ago

Rebadging, badge engineering or swapping is done quite extensively in the auto industry for a number of reasons. However, not many people understand this idea. To the manufacturers, it saves them costs and also helps them penetrate markets....

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