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Outcompeted elsewhere, fancied here

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By Jude katende

Posted  Thursday, October 18   2012 at  13:29

In Summary

The Jaguar S-Type dream of competing with the best didn’t work out. Though replaced by the XF, the S-Type has gained popularity in Uganda and is often seen at special events.

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Mainly used in Uganda at weddings among other classy events, the Jaguar S-Type is a mid-size luxury/executive car that debuted in 1999. The name is a revival of a previous Jaguar model, the S-Type introduced in 1963. Although today, Jaguar is owned by Tata, the S-Type was made during the Ford ownership era.

The first S-Types (“X200” 1999–2002) are distinguished by a U-shaped centre console and optional touch-screen navigation system in the 2003 and later models.
The supercharged S-Type R (Jaguar STR for short) joined the lineup in 2002, and the hope was that it would compete with BMW’s M5 and the Mercedes E55 AMG. The R also has a rear apron, side-skirts, and front apron with built-in fog-lamps, a rear spoiler, larger disc brakes, an adjustable sport-tuned suspension system, and 18-inch wheels which were upgraded to 19-inch for 2008.

Design
The S-Type’s exterior design echoed the classic Jaguar saloons of the sixties, posh and comfortable. Its distinct styling differentiated it from its competitors which typically feature sharp edges and flame surfacing. The S-Type was the brand’s first true competing model in the modern midsize luxury segment populated by the Audi A6, the BMW 5-Series, and the Mercedes-Benz E-Class.

The S-Type lived long past its expiration date. Its retro styling eventually became synonymous with a brand that was perceived as stuck in the past. It was only produced for one generation.
Competition

Still, the S-Type could not compete with the best high-performance saloons from Germany or even those from Japan. At first, the S-Type’s cabin was widely panned. Both the design and materials seemed indicative of the car’s Ford roots. For 2003, the interior received a thorough overhaul, bringing it more in line with the Jaguar name in terms of design and luxury trappings.
The interior was upgraded again in 2005, but changes were minor. Equipment levels were also increased as the years went by, from the optional CD changer when the S-Type was introduced to Bluetooth phone connectivity when it was slated to be discontinued.

The Jaguar’s overall reputation for reliability is not as good as that of other midsize luxury sedans from either the German or Japanese automakers. So, was the Jaguar S-Type a bad car? Not necessarily. It was developed in tandem with the Lincoln LS, which itself was highly regarded at its introduction.

Unfortunately, the design did not age all that well, and being a Jaguar, reliability couldn’t measure up to the standards set by Lexus, or Infiniti. It couldn’t compete with the reliability of Audi, BMW, or Mercedes Benz either, but that is missing the point about this car.
Overall, the Jaguar S-Type is a fine car with an interior to die for. So this luxurious and fast beauty can be yours for quite a bargain since its production was discontinued. Legislator Abdu Katuntu owns one.

Prices in the bonds range from Shs20m to Shs50m. Additional information was sourced from wikipedia and jaguarliterature.com.

Originally, Jaguar rated the S-Type’s 3.0-litre V6 at 240 horsepower, but two revisions lowered the power rating over the years. The 4.0 litre was initially rated at 281 horsepower but was de-rated to 277 horsepower. A five speed automatic was at first standard but it was replaced with a six speed. Manual transmission was standard for the 3.0 litre models. In 2004,the optional V8 was up-rated to 4.2 litres with 293 horsepower.

jkatende@ug.nationmedia.com