Radio stations get support for farming programmes
Posted Wednesday, October 23 2013 at 00:00
Northern Uganda has the potential to be the bread basket but one of the factors that make this happen is the access of information on farming practices, market trends and increasing productivity.
And this is what a partnership of five radio stations (Mega FM and Speak FM in Gulu, Luo FM in Pader, Might Fire FM and POL FM in Kitgum) have been doing.
However, what was needed was support to ensure sustainability of such farming-focused radio programmes that had attracted a wide listenership.
Last week, representatives of Engineering Solutions Ltd (ENGSOL) and FIT Uganda, a business development services consulting firm, signed a memorandum of understanding in Kampala, which will see the former provide Shs9m to support the initiative.
“That is our commitment for the start but, over time, we intend to invest more money,” said Ian Walker, managing director ENGSOL, as he lauded FIT Uganda for bringing the radio stations together into this arrangement.
On his part, Enoth Mbeine, who represented FIT Uganda, remarked, “There is a huge future for agriculture in northern Uganda. It is going to be the bread basket in the forthcoming years. But, this will be efficiently achieved when agribusiness-related information is effectively disseminated to the farmers.”
The project has been running for three months and it involves radio stations hosting experts who use the platform to interact with farmers to convey information about prices, where to sell their produce, how to improve the quality of output and how to add value. “The listenership is high. The feedback we get is amazing,” said Johnson Omona, who represented the radio stations.