Jobs and Career
Photography as a career
Posted Friday, October 25 2013 at 00:00
With the arts industry on an upward spiral, business opportunities abound but the skills required many times let down hopeful entrepreneurs. This company is starting out on mostly its experience elsewhere.
One can say Uganda’s film, advertising and music industry are on a good rise and in the process a lot of talent has found a source of livelihood. Three men think the industry still needs bigger brains and professionals to get it right.
Attila Lorant, Balazs Lukacs and Onon Ozongwu have done work on international projects and say they are settling here to shake things up bit and change the industry.
“I have seen many TV programmes, music videos and movies and I have met Ugandan filmmakers and directors. What they are missing most is good talent and good actors. We are working on it. We are looking for people who can act in front of the camera,” Lorant explains. The trio is behind a new media company called More Media.
But more to this young company’s profile is Lorant’s story: a celebrated photographer who has had his stints in Hollywood as a film director.
He fuses his creativity as an experienced photographer with an animation to pull off great ideas on screens. Some of his works include ads for intentional brands like Coca Cola.
He says, “As art and animation director I have worked in different Hollywood productions. As director I was mostly working on commercials.”
Working to your best abilities
And with all this to his name humility is still his middle name. “I do what I can and I do it to my best abilities.
Sometimes when I read what critics write about my work, I find it so strange how different people see my work,” he adds.
He says his journey as a photographer started on coincidental note, and just within this region.
“I was travelling to East Africa 11 years ago and a day before I travelled I bought a camera. This was the first time I took some pictures and it was just for fun. I was on a filming assignment and after my work, I flew back to Europe and showed my photos to some of my friends. They asked me where I took these photos,” he recounts. His colleagues were impressed with his photography. He adds: “When they liked the pictures I felt I wanted to come back to East Africa because it was an interesting place for me on the cultural anthropology field.”
Besides he had seen some books which had been published about people around East Africa but was not impressed with the photography and text.
When he returned he worked in communities of Nilo-hamites and half nomad people like the Turkana and Sambolo people, and compiled a better book.
This journey led him to Uganda too and now he returns because on his initial visit he found there was a lot to do and also a good place that could offer him new fields.
Working on all fronts
“I like the people. They are always smiling. They are really open. They speak to me and I feel I want to spend a lot of time here,” Lorant adds.
He says he is willing to work with small productions.