Jobs and Career
Students tipped on the virtue of multiple skills
Posted Friday, October 25 2013 at 00:00
While undergoing training, students at universities pursuing journalism need to attain unique and multiple skills in order to compete for positions in the professions, experts believe.
Academicians and practitioners in mass communications profession said that the multiple skills attained by a journalist would enable one to write at all platforms to meet the changing environment.
Rtd Bishop Michael Senyimba, the former Vice Chancellor of Ndejje University describes journalism as a tool that if used positively would contribute positively to the development of the society.
“Good journalism would help to stabilize the society and create harmony. It is testimony to point out that university is not a theatre nor stadium but a field for building competent persons to practice professionalism,” said Bishop Senyimba.
A constant challenge
According to Bishop Senyimba newspaper journalism is challenged with the poor reading culture in the society, a situation which requires journalists to develop unique skills of writing to interest their readership.
Speaking at the launch of the Ndejje University publication, Mr Don Wanyama, the managing editor of Daily Monitor, challenged upcoming journalists to indentify a niche in the field that they are coming to with a view of doing things differently and make an impact.
“The public expects you to serve with confidence and truthfulness. You are expected to speak for the voiceless and that is the trust from the public but the principal despite pressure at work is that you must build trust from your sources,” said Mr Wanyama.
He explained that good journalism is like wine getting better with age; “Learn to build contacts and work with passion but journalism is not path for quick wealth. It is not cash cow and takes a lot of sacrifices including hard work and honesty.”
The Ndejje University Post is a brain-child of the Anglican Church-founded institution that seeks to train students of journalism on practical values of the profession including objectivity, fairness and balancing among other ethical standards. Mr Roman Kayanja, a university lecturer says that the move is one way of contributing to the profession and increasing access to information and knowledge resource through practical training.
“As they begin identifying their potential, students of journalism need to build their potential basing on practical work and this would entice both new readers and writers,” he added.
Prof Eriabu Lugujjo, the Vice Chancellor of Ndejje University said that the power of written word is one way of keeping gender mainstreaming in society.