Daily Monitor launches "Help them learn to read" campaign

L-R Senior Programme officer InterAid UG, KCCA Director for Education & Social Services Juliet Namuddu, PRO Jumia Travels Evelyn Masaba and MPL Marketing team Allan Ssempala & Edward Kayondo. Photo by Colleb Mugume.

What you need to know:

Mr Allan Sempala, Brand Activation’s Manager Daily monitor said they will be distributing 50 copies per week. He added that this program will help improve performance of learners across the country

The Daily monitor in partnership with KCCA, InterAid Uganda and Jumia Travels has today unveiled the Help them learn to read campaign.

“Help them learn to read” is aimed at promoting literacy and numeracy in Kampala and Wakiso schools and will see 62 schools supplied with newspapers on a weekly basis.

Evelyn Masaba, Public Relations Officer Jumia Travels, one of the partners in Help them learn to read campaign confirms their support. Photo by Colleb Mugume

While launching the campaign, KCCA Director Education and Social Services, Juliet Nammudu said the program had earlier started with 10 schools but with the launch, more schools are to be added on the list.

She said according to the 2015 UWEZO report, 88% of primary three children are unable to both read and solve divisions at p2 level while in primary seven 26% are unable to complete the same tasks.

Ms Nammudu said these literacy levels are very low, challenging head teachers of the beneficiary schools to take interest in the program aimed at aiding their children’s learning. She said KCCA will be inspecting the schools to follow up implementation.

KCCA Director of Education and Social Services Juliet Namuddu Nambi (C) tasks Head teachers of Primary Schools what they will teach their pupils from Daily Monitor.

Nammudu also thanked daily monitor and inter Aid Uganda for the program that she said is meant to give a chance to children to be able to fulfil their dreams and desires.

“It is an honour for KCCA to partner with Inter Aid Uganda, Jumia Travels and Daily Monitor in this noble cause of promoting literacy and numeracy in our city” she said.

She revealed that training is going on in schools and asked head teachers to support the trainers when they come to schools to train.

Senior Programme Officer InterAid Uganda one of the partners speaks at the event. Photo by Colleb Mugume.

“The training is intended to help you understand how these papers can assist you in illustrating different concepts and experiences in the classroom,” MsNammudu said.

“The fact that Inter Aid and Daily Monitor made a contribution of a certain big sum of money for us to have newspapers in our schools for free is amazing. I am humbly requesting that you take interest in this program,” Nammudu said.

Speaking on behalf of head teachers, the head teacher Kabowa church of Uganda primary school Baziwe Sarah pledged to utilize newspapers and deliver back reports to education officers.

She also asked Daily monitor to supply the newspapers on daily basis. According to the East African survey 2015, more Ugandan pupils are unable to read and count compared to their Kenyan and Tanzanian counterparts.

Mr Allan Sempala, Brand Activation’s Manager Daily monitor said they will be distributing 50 copies per week. He added that this program will help improve performance of learners across the country.