Journalists challenged on balanced reporting

Journalists at an event. Courtesy photo

kampala. National Resistance Movement party treasurer Rose Namayanja Nsereko has challenged journalists not to allow to be used as ‘advertising bill boards’ as they go around their work.
In a speech read for her by her executive assistant, Mr Ismail Nungul, during a workshop organised for journalism students at the Inter-Media Challenge Academy in Kansanga, Ms Namayanja said those who join the journalism profession should be ready to forego their personal pleasures and deliver timely news.
“Mainstream media have a challenge of the emergence of new media, which others call social media. You must therefore be well equipped and prepared to deliver news on time,” Ms Namayanja said in her speech.

Quoting from renowned American journalist Christopher Morley, Ms Namayanja said: “Read every day, something no one else is reading. Think, every day, something no one else is thinking. Do every day, something no one else would be silly to do. It is bad for the mind to be always part of unanimity.”
The school director, Mr Abaas Mpindi, told journalists that they as well need to set career goals so that they can be able to grow their career and become who they want to be.