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Premier Mbabazi is most conversational politician on Twitter-survey

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By Job Bwire

Posted  Wednesday, June 25   2014 at  15:54

In Summary

Annual Twitter Study Finds Foreign Ministers Use Twitter to Establish Virtual Diplomatic Network

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Ugandan Premiere, Amama Mbabazi is the most conversational world leader on Twitter, according to a survey.
The annual global study of world leaders on Twitter dubbed Twiplomacy, conducted by Burson-Marsteller, a leading global public relations and communications firm indicates that 95% of Mr Mbabazi’s tweets are replies to other Twitter users.
As of Wednesday June 24, Mr Mbabazi had 33,268 followers on his hashtag @AmamaMbabazi.
The study also revealed that Kenya’s president, Uhuru Kenyatta (@UKenyatta) is Africa’s most-followed president, with 456,209 followers, ahead of Rwanda’s Paul Kagame (@PaulKagame) and South Africa’s Jacob Zuma (@SAPresident).
The main objective of the study was to identify the extent to which world leaders use Twitter and how they connect on the social network.
The study analyzed 643 government accounts in 161 countries. Only 32 countries, mainly in Africa and Asia-Pacific, do not have any Twitter presence.
According to the study, 83 percent of all United Nations (UN) governments have a presence on Twitter, and two-thirds (68 percent) of all heads of state and government have personal Twitter accounts.
“This year we have seen a 28 percent rise in Twitter accounts among government users, a dramatic increase in efforts to reach people around the world,” said Donald A. Baer, Worldwide Chair and CEO, Burson-Marsteller.
As of June 24, 2014, the five most followed world leaders were U.S. President Barack Obama (@BarackObama), Pope Francis (@Pontifex), Indonesia’s President, Susilo Bambang Yudhoyono (@SBYudhoyono), the @WhiteHouse and India’s Premier @NarendraModi.
However, Pope Francis (@Pontifex) is the most influential world leader on Twitter. His Spanish tweets are retweeted on average more than 10,000 times each. In comparison, @BarackObama’s tweets are only retweeted an average 1,400 times each, despite his massive following.