Uganda has emerged fifth best exhibitor in Africa at the annual ITB Berlin 2013 Travel and Tourism Exhibition, a world leading travel trade show.
The theme of Uganda was “Uganda the Pearl of Africa, your Eco-Tourism Destination”. The Minister for Tourism and Antiquities, Ms Maria Mutagamba, said Uganda’s attraction, based on inquiries, were Gorillas in Bwindi Forest, the climate in Kibaale District and wildlife in Kidepo and Queen Elizabeth National Parks.
Also, the Ndere cultural dancers are said to have pulled crowds.
Ms Mutagamba said the country was working on a programme to extend its tourism beyond nature to include culture and medicine.
“We have to improve on certain things like cleanliness and the road network. It looks like we have left cleaning our country to God and yet when tourists come, they want to see and visit clean places,” Ms Mutagamba said.
ITB Berlin exhibition is an annual event. In 2011, Uganda received more than a million foreign tourists and the tourism industry is said to be growing at 21 per cent annually and the German market growing at 10 per cent with more than 8,000 Germans having visited the country in 2011.