City Tyres Group that owns City Oil Company continues to sponsor a number of sports disciplines in addition to running various promotional campaigns.
Their low-end clients have over the years however often felt left out until early this month when the company in partnership with Emirates National Oil Company (Enoc) announced the Dubai Desert Challenge.
The campaign will for the first time ever, see 30 Ugandans get a feel of the competition that takes place in the dunes of the UAE.
“I am happy about this promotion because I feel they have accommodated even us the drivers who personally cannot buy their products,” Abbas Kigonya a taxi driver who plies the Kampala –Nansana route told the Daily Monitor on Tuesday.
This is as a result of six slots being allocated to the taxi community with one chosen every six months while four other winners will be announced following monthly draws over the same period. Many of the taxi drivers cannot afford the vehicles and would have missed out on the promotion.
“The slots are few but at least now I feel they recognize our contribution,” added Joseph Kyeyune, a taxi driver on the Namuwongo route.
To stand a chance of making the three-day-four-night fully paid trip, one is required to do a partial or full car service at any of the City Oil branches. Winners will get a feel of the world-acclaimed sand dune ride in specially designed four-wheel vehicles in Dubai.