Pirelli-F1 campaign returns

Mandela group boss Hajji Omar Mandela (left), chief guest Fornara and Buganda’s 3rd deputy katikiro Apollo Makubuya after launching the campaign. PHOTO BY I. Kezaala

KAMPALA.

In regards to companies that have a distinct relationship with sport, few compare to City Tyres.

From domestic topflight league football, to the Chenga Challenge youth tournament, basketball, badminton, golf and chess, the list of beneficiaries is impressive.

For the second year in a row, customers and Formula One enthusiasts will be added to the list.

The company, that is also the official distributor of Pirelli tyres, unveiled a promotion that will see eight lucky customers win a trip to the Abu Dhabi Grand Prix.

Like last year, all that is required according to marketing manager Herbert Bashasha is to purchase a set of four tyres of any segment such as 4*4, passenger, truck until October this year to stand chance of watching the last race on the F1 calendar.

“This is a company that is extremely social and not only looks at selling their products and services but they are very engaged in social projects which gives you reason to work more with them,”, Dominico Fornara, the Italian Ambassador to Uganda stated at the launch of the second season on Saturday evening.

“I would like to stress something that has been said about Pirelli,” added Fornara at the lavish event held the company’s Kisementi branch on Saturday evening.

“If I had to suggest to somebody to buy good tyres this would be for safety. You can have the best car in the world, good shock absorbers perfect balance but I you don’t have good tyres you risk. It even goes to motorcycles,” Fornara said of City Tyre’s partners Pirelli that are also the official tyre manufacturers of Formula One cars. One winner will be announced over the next five months while three more will be announced in the final month of October.