Entertainment

American rock group Maroon 5 going mainstream

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Adam Levine

 

By Derrick Nomujuni

Posted  Saturday, July 28   2012 at  01:00

In Summary

The disappointing performance of their last album did not stop the group from reinventing themselves into a top-rated band.

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The fourth studio album of American rock group Maroon 5 has several acclaimed critics split at different ends of the line. While some call it their best work yet, others are so quick to write it off as a ‘below standard’ production. After the release of their last album (Hands All Over), sales pointed to a possibility that their ship was sinking fast.

But then the group released the single ‘Moves like Jagger,’ that took the charts by storm and seemed to reignite the dwindling flame. Not only did it put them back on the map but it also seemed to energise the sales sales of hands all over taking it platinum. I consider the album one of their best works just behind “songs about Jane”.
The album is no doubt pop oriented with catchy tunes that will surely have people singing to themselves all year long.

Most of the production and some of the writing is credited to Max Martin, one of the best songwriters in the business. He has over ten number one hits to his name like usher’s “dj got us fallin in love”, Britney’s “hold it against me” , katy perry’s “I kissed a girl”,pink’s “so what”, and Kelly clarkson’s “since u been gone” to mention just but as few.

So there is no doubting that this album is aimed at appealing to the masses and especially to a much younger audience. A stun contrast from their prior dark and introspective records. On this album the mood is mellow and it is certain to get you moving some part of your body.

The group may have dumbed down a little but even with this, their lyrical prowess still remains their strongest attribute. Every song is a potential hit undoubtedly but “sad” which is more reminiscent of their earlier efforts has a special place in my heart.

This slow tempo jam needs no further elaboration as the title says it all. But the poise and elegance with which lead singer captures the mood is sublime. “The man who never lied” is another favourite especially when he sings sometimes honesty is the worst policy which I may add is no reflection of the writer’s attitudes or beliefs. But this song is surely a great listen. “Beautiful good bye” is another gem off the album; this rhythmic ballad has a bitter sweet taste to it that will leave you yearning for more.

This album may leave some hardcore fans of the group believing that the group may have sold out to the allure of pop and fame and in the process sacrificing their some of the elements that made of the band special. But in my view this is a very good album, it may not be their best work but the production is stellar and the lyrics are still on point. I can surely predict a very big year for the group worldwide.

Rating; 7.6/10

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