Monday July 28 2014

Marketers’ night at 10 years

Dr. Mitch Egwang and Dr Wale Akinyemi

Dr. Mitch Egwang and Dr Wale Akinyemi "battle" on the dance floor. Photo by Jonathan Adengo 

By Jonathan Adengo

When was the last time you laughed so hard it reduced you to tears? Marketers were on Friday reduced to tears and endless laughter delivered with powerful words of wisdom that echoed through the Nile Hall of Hotel Africana.

The night set in an exquisite and colorful atmosphere of networking and learning attracted marketing executives, but more important recognized the 10 year Mile stone that Marketing Africa had achieved.

It started with a mix and mingle session where the executives were treated to cocktails and engaged in rigorous and insightful skills building session before moving inside for the Keynote speech on the intricacies of developing winning strategies at the global stage.

Organized by Marketing Africa in partnership with Tusker Malt lager the marketers were served with a sumptuous dinner and music pelted by guitar maestro Myko Ouma and his band.

The emcee of the day, the ever jolly Dr. Mitch Egwang warmed the crowed with his own jokes and simple questions that found the respondents off guard. Mitch with his great sense of humor set the stage for which Dr Wale Akinyemi the keynote speaker rattled the executives with his own life story of being “Mumu” (dense person) and how he has been able to see the light.

Akinyemi also the Chief Transformation officer, Power Talks consultants shared all important tips of growing and maintain brands through winning strategies. The speech delivered with a great dose of laughter had a lot to do with Dr. Wale Akinyemi’s persona whose ever captivating voice, great sense of humor and genuine personality sent serious lessons to Marketers.

Dr Wale Akinyemi delivers his speech. Photo by

Dr Wale Akinyemi delivers his speech. Photo by Jonathan Adhengo

In his speech, he drew his examples from different generations of life and paused questions to the Marketers, -What is the age of your thinking? He also further delved in to other points such as the life expectancy of the brain and pointed out things that fail strategies. These included among others misplaced objectives, ability of who defines the objectives, deception of strategy lookalikes, reacting and responding, the disparity among strategists and alliance of conveniences among others.

For effective strategies to be achieved, the speaker said the plans should always translate in to goals. “Possession without conversion is nothing but activity,” he said.

Dr Wale also challenged the marketers in a powerful parting quote that goes, “In life the right to be remembered does not come with existence, it comes with achievement.”
The party went on till late and the guest left at will.