Sunday January 20 2013

Valentine’s in the Wild: Redd’s treat for lovers

By Edgar R. Batte

There is a little fantasy or something unique we would all like to fuse into our love relationships. It must have been for this reason that Redd’s, Nile Breweries’ alcoholic fruit beverage is giving lovers a chance to bask in love in the wild, come Valentine’s Day, February 14.

“This year’s promotion, dubbed Love in the Wild, not only seeks to reward our premium consumers for their loyalty, but has a broader aim to bring to the attention of every Ugandan the importance of celebrating and embracing our own tourism destinations to further promote domestic tourism in the country,” Redds’ Brand Manager, Dorothy Muttu told press at the launch of this promotion at Wild Water Lodge in Kayunga-Jinja.

Indeed it will be a Valentine’s get-away treat for three couples who will get a chance to bask in the eco-friendly beautiful lodge located in the midst of Lake Victoria, for three days and two nights.

Its setting is unique in the sense that the proprietor, Gav Fahey who is also director of Adrift, made sure he maintained a co-existence of nature and his facility. The roaring and scenic Kalagala Falls adds to this wild splendour that will be temporary home to the three couples during Valentine’s.

The Love in the Wild promo will run for one month, during which consumers will buy a Redd’s carry pack from selected supermarkets to enter a draw. Winners of the holiday and other prizes like flat screen TVs will be announced shortly before Valentine’s.