Yaya Toure named Airtel brand ambassador
Ivory Coast captain and Manchester City midfielder Yaya Toure has been named Airtel Africa ambassador for its upcoming continental campaign.
The campaign dubbed "It's Now" will seek to nature and grow talent in Africa through various consumer touch points such as sports, lifestyle and music while providing customers with access to connectivity and technological solutions that will enable them explore opportunities around them.
Airtel Africa Chief Executive Officer, Christian de Faria, said that the campaign reiterates the company’s commitment to support the youth in Africa as well as drive economic growth by unlocking people’s potential.
“We are excited to be signing the pact with Mr. Toure who is respected in Africa and beyond. As the first player to win African Player of the Year four consecutive times, Toure is an inspiration to everyone working to achieve their potential and striving to be their best every day,” said Mr. de Faria.
Speaking on his partnership with Airtel Africa, Mr. Touré said, “Throughout my career I have been fortunate to have a great deal of success on the field. However, I know that the strongest performances come only when you commit 100 percent to the task at hand and display the strength and mettle to give it your all."
“It’s Now” is a campaign that is close to my heart as it calls on Africans to embrace the opportunities around them to better their lives. I am glad to be working with Airtel, with its wide reach within Africa, in order to inspire many people,” Yaya added.
