As part of its celebration of the landmark achievement of 10 million subscribers, MTN Uganda has accorded the success to the loyalty and commitment of its customers and hence announced a give-back of 10 million minutes of free MTN airtime and 100million MB of data today. This means that each customer automatically gets one MTN to MTN minutes and 10 MB of data.
“I cannot emphasize the importance of this milestone to us, it is clear from our research that network quality and investment remains one of the key reasons for customers trust and loyalty to MTN and we are grateful to our customers who have been loyal and very supportive to this achievement.
I affirm that our key focus remains the expansion of the infrastructure to enhance network quality for both voice and data across the region”. MTN Uganda’s Acting Chief Marketing Officer Kenneth Kiddu said
With this achievement, MTN Uganda has cemented its position in the market both in terms of market share and value share. MTN Uganda was launched in 1998 and has since then moved steadily to control more than 50% of the telecommunications market in Uganda.
MTN Mobile Money recorded a 20.7% increase since December 2013 to 6.2 million registered users, who in turn now generate more than 28.5 million transactions per month. These drivers have contributed to a 39.4% increase in mobile money related revenue.
“This momentum is continuing, and we take pleasure in announcing that we have now surpassed the significant milestone of 10 million subscribers. These additional customers, together with our strong data revenue growth of 54.7%, have contributed significantly to our 6.8% year-on-year increase in Revenue,” he said, adding that, “Our data revenue now contributes 24.7% to total revenues.
This revenue growth was achieved despite the significant reductions in revenue from incoming international calls, as a result of Government’s imposition of a 9c per minute levy causing a reduction of minutes of more than 30% in incoming international minutes since the introduction in July 2013,”Kiddu added.
MTN Uganda launched its Mobile Network operations in 1998 and since inception MTN’s cumulative investment has been in excess of UGX 1.7 Trillion. In 2013, the company injected more than UGX 140 billion in upgrading the Network infrastructure and adding another 400Km of national fibre. By December 2013, MTN Uganda’s total Fibre infrastructure exceeded 3,200km.
According to Kiddu, MTN Uganda will continue to invest in Uganda to ensure that it lives up to its vision which is to lead the delivery of a bold, new Digital World whilst improving the community.