Ensure food safety

Monday December 2 2019

Consumer willingness to pay top prices is a big

Consumer willingness to pay top prices is a big motivator for food vendors to supply and stock safer foods. NET PHOTO 


On supermarket or grocery shelves, presentation of food products, offers and advertisements mostly influence buyers’ decisions.

People hardly pay attention to package labels that bear important parameters such as food composition, quality indicators and symbols of quality systems compliance with food safety standards or traceability.

It’s time, we reflected and acted on the negative effects of unsafe food.
In dairy, aflatoxin M1, hydrogen peroxide, residues from use of veterinary drugs, zoonotic diseases and use of formalin are some glaring issues of concern.

In horticulture, previous research has revealed pesticide residues in fruits and vegetables sold in the domestic market. All this has led to negative implications on the health of consumers particularly vulnerable population groups such as pregnant women, children, elderly citizens and those with weakened immune systems.

The big question is: how should consumers be responsible or get involved in food safety, which is a shared responsibility?

Interventions by governments, donors, development agencies, food safety experts and researchers require the consumer to play a leading role in ensuring food is safe.

Nothing good comes for a lesser penny. Consumer willingness to pay top prices is a big motivator for food vendors to supply and stock safer foods.

Premium prices will help consumers front for traceability of food and push for safety regulations. Traceability in the domestic market will create integrity in the supply chain and ensure safety and quality of the food. It will arrest possible malpractices like deliberate mislabelling of food products for the sake of high sales.

Most importantly, consumers are the greatest asset for behaviour change. By fostering a culture of demanding safe food, they will make food safety needs to be adapted in the markets.

Even after accessing safe food, contamination can still occur, yes, in your home. Embracing prevention measures and putting high-level hygiene under your control are key levellers in handling and preparing the food in a safe-to-eat manner.

This article was first published in Daily Nation