Force starts rebranding campaign

Tuesday May 27 2014

By Stephen Otage & Dear Jeane

Kampala- The Uganda Police Force has embarked on a six-month campaign to rebrand its image so that it becomes a true national police which respects interests of the citizens.

Speaking during the launch of the campaign in Kampala on Sunday, the Inspector General of Police, Gen Kale Kayihura, said Ugandans have every reason to celebrate the search for a new police identity because the British colonial police, which Uganda inherited from independence to date, was a distorted brutal instrument which was used against Ugandans to entrench British colonial rule.

“It was used to hunt down freedom fighters,” he said. Gen Kayihura admitted that the police has not served the interests of Ugandans because its architecture and character was inherited from the British colonial police, saying it must change.

“We are using this period for work. The people of Uganda deserve better police services than we are providing now, we must admit that,” he said.

He added that the exercise will involve retired Inspector Generals of Police, who will be involved in auditing the current police by visiting police stations to see whether what they are doing is the right thing.

“We are learning from past experiences and we want to make it like Balokole (born again Christians). People must come out and confess their sins, especially kitu kidogo (bribes) in traffic and the stations.

The Uganda Police Force has variously been described by rights bodies as a brutal, corrupt institution especially because of the way it has handled opposition leaders and investigation of high profile corruption cases.