Testosterone pushes men to luxury brands, study reveals

A single dose of testosterone steers men towards luxury brands of cars, watches, pens, or clothes which, like stag anglers and peacock tails, signal "status" to the female gender, scientists say

A single dose of testosterone steers men towards luxury brands of cars, watches, pens, or clothes which, like stag anglers and peacock tails, signal "status" to the female gender, scientists said Tuesday.
The sex hormone, it turns out, is a major influencer of male consumer behaviour, according to a study published in the journal Nature Communications.

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