Golola’s brand transcends individual sports disciplines

Thursday May 8 2014

Golola’s Subaru N10 was too slow for his liking he decided to s

Golola’s Subaru N10 was too slow for his liking he decided to sprint to the finish line during the MPU Masaka Rally. PHOTO BY FRED KIYINGI MUSISI 

By Andrew Mwanguhya

KAMPALA- Floyd Mayweather is one guy that runs the sweet science sport almost exclusively, and on his terms.

And if the unbeaten man with two world belts, expensive watches so many he could loosely wrap one on his left wrist for every of the 365 days, grand houses and fleets of limousines, would accept applications from potential fighters, he could start a department to take care of those letters alone.

Not that they would all fancy their chances against the flamboyant boxer, but that even if they were battered, they would still make some fortune off the honour of being beaten by him.

Of course Mayweather has many personas. He is a boxer, businessman, entertainer, gambler, promoter, money maker – name it; but the above are all borne of boxing.
It is because of the sport - his monumental ego and self belief the supporting cast - that he has built a personal brand so big Pay TVs clamour to increase his bank balance.
Moses Golola cannot boast of such, nor can he brag of countless expensive watches, grand houses and a fleet of limousines.

But the kickboxer could still pull it off as a local businessman if he had the right people around him.

And even if you cannot talk business and mention Golola and Mayweather in the same sentence, the Ugandan motor mouth could still boast as a one-man salesman and marketing appliance, who could effortlessly influence last-minute fight ticket sales with a promotional appearance and one customised pick-up line or two.

His charisma and assuredness have made him an incredible entertainer in and out of the ring, his technical limitations notwithstanding.

His entertainment value that has transcended the sport he is synonymous with can be felt and lived not only in other sports disciplines but in social and political settings.
World and Olympic marathon champion Stephen Kiprotich may be the greatest Ugandan sportsman to grace the face of earth but it is Golola that would cause a spasm whenever he makes an appearance.

Basketball crowds, for example, are some of the most impatient and difficult to impress. Ask some local musicians that have got the discomforting chance to perform before them for follow-ups.

But not Golola. When Golola – his belt wrapped across his waist - made his way to the YMCA court together with Team Duxx recently, the Friday Night Lights practically went brighter.

Right of way
The noisy and excited crowd was on their feet, urging him on as he swung air kicks. He was allowed a brief speech where he said he had come to show he scores ‘everywhere.’
When the game tipped off, Golola was accorded a right-of-way in which he broke every basketball rule only to ‘throw’ the ball over the board. He laughed, the crowd laughed and the players laughed.

He didn’t have to make a basket, or to bounce the ball better to get the crowd’s approval. Golola’s presence alone – in whatever form – is enough aphrodisiac for a man who pockets while naked.

Golola’s self-made brand is so huge he will have you cracking, if not on your feet, or both. And he capped it better at the MPU Masaka Rally at the weekend.

Driving a Subaru Imprezza N10 with Robert Kasana as his navigator, Golola was having the crowd at his mercy again. He was not one of the competitors, but the rally’s excitement MasterCard.

And he didn’t disappoint at the Super Special Sprint in Misaali, parking the Subaru with a muddy stretch of about 100m left and – in a black T-shirt on military camouflage trousers - sprinting to the finish accompanied by rapturous applause. His reason? The car was too slow for him.

He may not have Mayweather’s all-powerful clout, a felony in its own to insinuate something of sorts, but Golola is special in his own right.

Golola almost singlehandedly oversaw the rise of the game previously little heard of, and has gone on to dominate it so profoundly it feels incomplete mentioning kickboxing without a flash of him flashing your imagination.

We’ll always refer to the famous Gerrard slip

For any Liverpool fan, Monday was a night of mixed reactions. Bliss and torment were all on offer, and were equally experienced both at Selhurst Park and the rest of the world.
For the opening half, it was heaven where Brendan Rodgers’ side rushed to pick the ball from Crystal Palace’s nets like scoring was running out of fashion.

And at 3-0, they surely should have wrapped it up by pummeling in a few more goals to slice Manchester City’s advantage and keep themselves in there with a good chance heading into the Sunday finale.

But like a pack of cards, they collapsed after 75 minutes, sanctioning a nine-minute craze to end the game 3-3 and Liverpool’s title dream in two decades in a thud, although hopes could be revived if Aston Villa pulled up an upset on City last night.

However, while the six-goal thriller will have hurt the Kops, it will always go to the moment skipper Steven Gerrard slipped to gift Demba Ba and Chelsea the opener.
Gerrard had earlier told his mates they had to do it again against Norwich after they saw off Manchester City, and do it they did, winning with an identical 3-2.
But they failed in the basics against Chelsea in a game they were not out-rightly obliged to win to keep the advantage.

Rodgers, whose football brain is a beauty, went the same way we’ve been accustomed to this season – releasing his troops upfront in free flow while ignoring Chelsea’s counterattacking prowess.
Should City go ahead and wrap up the title as widely expected, season reviews will not help but go back to that slipping moment.

[email protected], @TheLoveDre on Twitter

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