Football fans relax and drink beer in central Moscow on June 18, 2018, during the Russia 2018 World Cup. While Russia is ranked 14th in the world in terms of consumption per head of pure alcohol per year, according to the World Health Organisation's 2016 figures, in terms of the amount of beer drunk it is only at number 32, according to a 2016 survey by Chinese beer brand Kirin. Pavel Yerankevich, senior development director at Baltika, Russia's number one beer brand which now belongs to Denmark's Carlsberg group says : AFP PHOTO