How Koojo’s passion for cycling bore him a business 

Justus Koojo (right) built his cycling business from passion. PhotOs/Edgar R Batte

What you need to know:

  • When you think about how to start a bike shop, you must play to your strengths as much as possible. Try to understand all aspects of your business, especially the financial side of things, and take note of the skills you excel in and the ones in which you might need help. Hire the right people to help you succeed.

“If you have a vision. If you know exactly where you want to go, it doesn’t matter what the journey looks like. Your eyes must be fixed on the vision. In other words, if you have an end in mind to start then everything else can come later,” says Justus Koojo, founder and Chief Executive Officer (CEO) of Ultimate Cycling Uganda, an enterprise that fosters fitness and social cohesion.


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