New Holland to stay in Uganda despite distributor’s plan to exit

CMC Motors has operated across East Africa for over 40 years. Photo / File
What you need to know:
- CMC cited currency depreciation and rising operational costs as some of the factors that led to its decision, despite restructuring efforts and a transformation program initiated in 2023.
New Holland, a leading global agricultural equipment manufacturer, has reaffirmed its long-standing commitment to Uganda's agriculture sector.
This commitment comes despite the announcement by its current distributor, Cooper Motors Corporation (Uganda) Ltd, to wind down its operations in the region.
In a statement issued to this publication, New Holland assured its customers in Uganda and the broader East Africa region that its products and services will continue to be available, with a new distributor to be appointed soon.
"We are dedicated to facilitating a smooth transition and strengthening our business to serve Ugandan farmers, state institutions, and key local partners," the statement read.
New Holland emphasized that its customers are at the center of its business, and its product offering and after-sales support are tailored to meet the diverse needs of farmers across the region.
The company also reiterated its commitment to supporting the development of Uganda's agricultural sector, recognizing its responsibility towards the future of agricultural development in the country.
Meanwhile, CMC Motors, the regional vehicle dealer, announced last week that it would be winding down its operations in Uganda, Kenya, and Tanzania due to sustained market challenges.
CMC cited currency depreciation and rising operational costs as some of the factors that led to its decision, despite restructuring efforts and a transformation program initiated in 2023.
The company assured that it would exit the three markets in full compliance with local regulations and distribution agreements.