Mustafa: Yes Jude, what’s up with the Toyota Vitz?
Jude: Personally, I am not a big fan of that car. There was a ..was it a petition of sorts in Kenya some years back when our colleague from Daily Nation, Baraza wrote about it and many of its owners weren’t amused with his comments.
Paul: Is it so?
Jude: Yes, that was about three or four years ago, but that shows you how popular this small car is. It is popular but it has got its challenges. Some people buy it and after some time dump it for another car after realising that climbing hills is a huge challenge.
Mustafa: But you Vitz is mainly a town car. It is quite maneuverable, can easily be parked. I presume its fuel consumption is very low. It must be doing 14-18km per litre. They come in various colours. It is cheeky in a way for a young man or woman. I think the problem here is people who are a bit older. It is a bit of a challenge for them to accept that they are driving a Vitz.
Jude: People here have unwritten rules. It is like a crime to see a big man in a Vitz (extended laughter from all).
Paul: He will push the thing and it cannot move and he is late and then he blames the little car.
Jude: People have positioned it as a woman’s car. That is why men who used to buy RAV4s for their girlfriends are now buying the Vitz.
Mustafa: At the risk of sounding feminist, it is rightly a woman’s car for various reasons. It is not very hard on the wallet, it looks cheeky.
Paul: C-heeky as in naughty or…?
Mustafa: No, no, no, let me put it this way. Most women like big things but when it comes to cars, they prefer small ones.
Jude: Maybe because it is easy to park and the fuel consumption won’t strain their purses.
Mustafa: I know a lady who has a Vitz but she is dying to get rid of it simply because the thing just doesn’t move. Uphill, when she is overtaking, an overtake that would take 10-15 seconds takes her 30 seconds to a minute. So those challenges affect her. But again, the Vitz is misused. I would think of it as being a town errands car. You have to remember that these cars are Japanese domestic market cars. Their target market the other side could be different, probably elderly people who need a simple car.
Jude: It could be meant for deliveries, more like a shopping basket of sorts to the supermarket.
Paul: Or students, single ladies etc.