The Miss Uganda franchise and Ugandans in North America under their umbrella UNAA Causes are in a campaign to raise resources to provide clean and accessible water to fellow Ugandans back home.
The campaign which will happen on the sidelines of the Uganda Festival in Las Vegas from August 31 to September 4 will feature celebrated US- based model Amiito Stacey Lagum, current Miss Uganda Leah Kagasa among other East African beauty queens.
Ms Amiito will headline a festival runway after which designer clothes will be auctioned and the proceeds will be used in providing clean water access, awareness and education to Ugandans back home.
“We (Miss Uganda) have been doing some campaigns in schools on hygiene and sanitation, therefore this partnership (which started in 2014) is an opportunity for us to go bigger and long term,” Miss Uganda CEO, Brenda Nyanyonjo says.
Ms Kagasa who automatically becomes the face of the campaign due to her position as Miss Uganda said the campaign suits well with their theme; ”beauty with a purpose”.
"The Clean water campaign is an opportunity for me to create awareness for a health cause; many of our people have no access to clean water, those who have access face high risk as it could be contaminated. Through my beauty with a purpose campaign I am extremely honored to contribute to the nation," she said.
On his part, Mr James Serumaga, the chairman UNAA Causes, said the campaign will not only be about providing clean water, but creating awareness and educating masses on protecting water resources against contamination.
“UNAA Causes is excited with our long term partnership with Miss Uganda Foundation, we will work together to educate the country about the available environmentally friendly methods to protect our water sources and other Clean Water Campaign activities,” he said.
Mr Serumaga noted that they intend to use the festival which will be in US’s number one entertainment capital, Las Vegas, to rally Ugandans, institutions and business entities to join them in pooling resources for this cause through their various activities.
Approximately 23,000 Ugandans die each year due to diarrhoea including 19,700 children under the age of 5, who die each year due to the disease. Reports show that about 50 per cent of the people within the city centres lack access to clean water. One out of every five people in Uganda do not have access to water at all. While those who have access to clean water face a high risk or use contaminated water.
Meanwhile the Uganda Festival in Las Vegas will feature several Uganda artistes; Juliana Kanyomozi, David Lutalo, Geo Steady, Sheeba Karungi, Naava Grey, King Saha and UK basedAg3lina.
The festival will be hosted by among others; KFM’s Malaika Nyanzi, Capital FM’s Sophie Tattu and UK’s Nancy Mugga.