City Tyres-Pirelli Formula 1 campaign to turn annual

Owing to its success at the previous edition, the Abu Dhabi Formula One Grand Prix promotion has been turned into an annual event by organisers City Tyres.

The promotion launched just last year, was a tremendous success going by the reaction of all parties involved.

City Tyres through Pirelli, the official distributor of tyres to Formula One, sponsored eight lucky winners to the last race of the Formula One calendar in an all-expenses paid trip.

“The reaction is very good. For City Tyres it has been fantastic and for Pirelli the reaction is excellent. People are buying tyres. The sales can’t be low obviously because people are very optimistic they will win a ticket to the Yas Marina Circuit,” City Tyres director Ahmed Abdulahi told the Daily Monitor as the first season drew to a close.

Like last season, all one is required to do is purchase a set of four tyres of any segment until October 31 from any City Tyres outlet, to stand a chance of make the all-expense paid trip to the United Arab Emirates (UAE) for three nights and four days.

However, this year, there are instant prizes for whoever buys at least one tyre from the company. Also during the draw, three other lucky buyers of the four tyres that miss out on the ticket are drawn for special prizes like full service of their cars, 50 litres of fuel and dinner at Café Javas.

2017 f1 races
*March 26: Melbourne, Australia

*April 9:
Shanghai, China

*April 16:
Bahrain, Bahrain

*April 30:
Sochi, Russia

*May 14:
Barcelona, Spain

*May 28:
Monte Carlo, Monaco

*June 11:
Montreal, Canada

June 25:
Baku, Azerbaijan

July 9:
Spielberg, Austria

July 16:
Silverstone, United Kingdom

July 30:
Budapest, Hungary

August 27:
Spa-Francorchamps, Belgium

September 3: Monza, Italy

September 17: Singapore, Singapore

October 1:
Sepang, Malaysia

October 8:
Suzuka, Japan

October 22:
Austin, USA

October 29:
Mexico City, Mexico

November 12:
Sao Paolo, Brazil

November 26:
Abu Dhabi, UAE
*denotes races finished