How women have kept Diamond’s music popular
Clockwise: Zari Hassan, Hamisa Mobeto, Auntie Ezekiel, Tanasha Donna, Jokate Kidoti and Penny Mungilwa. PHOTOS| COURTESY
To successfully market any business, you require a strategy, so as to make some noise on the internet, attract an audience and build lasting customer relationships.
Marketing experts will tell you that there are several tactics you can use to promote any product or idea or service.
They include direct selling, earned media or PR, internet marketing, paid media advertising, word of mouth advertising, among others.
But how does a local musician ensure his presence is felt across borders?
Diamond Platnumz might have an answer to this.
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