|

The Future Of Online Gambling In Africa

What you need to know:

Certain areas of the world are renowned for their already-established presence in the online gambling universe, with the US and Europe being prime examples. But, if one continent is up and coming on this front, it's Africa, and you could suggest the future of online gambling in Africa looks bright.

It’s often renowned, recognised, and respected brands that own leading online casinos like this, who will have as one of their primary aims of exploring new jurisdictions. So, with the online gambling market in Africa very much up and coming and growing at a rapid rate, it means that casinos of this ilk, owned by prestigious brands, could be operating there sooner rather than later. But what’s changed to bring about this progress?


Gambling has always been a popular pastime in Africa, but how accessible it’s been is debatable. However, two things have drastically improved in recent times: the smartphones people have access to, the general accessibility of smartphones in this day and age, and the improvements made where the internet is concerned. This combination has certainly been significant and one of the driving forces behind the rise of online gambling in Africa.


Gaming on the go, on mobile, is undoubtedly the direction the online casino industry is moving in. And, in Africa, not only can leading brands from elsewhere provide access to their mobile platforms and services to those in the country, but it also presents the opportunity for African operators to develop their own platforms and market said platforms to citizens within the jurisdiction.


Another crucial element that has helped the online gambling sector grow and will be important in its continued evolution is the regulation of gambling within Africa. Countries within the continent, such as South Africa, Kenya and Nigeria, regulate the activity, and there's a chance in the future for said regulations to relax slightly, which would give operators a bit more freedom while still keeping them in check.


There are other countries in Africa, like Uganda, where a blanket ban is in place. However, when other countries begin to reap the rewards of permitting regulated gambling, especially online, and evidence is seen of how this improves the infrastructure of said countries, it’s hard to see others continuing to refuse the opportunities and benefits that can be provided by giving the thumbs up.


The future of online gambling in Africa is bright, and it could get a whole lot brighter if it continues on this current upward trend. On the one hand, the African market is still playing catch-up with other established markets, but on the other, this will help speed up its growth thanks to the promise already shown.


And, because of the success seen in the US market, for example, the blueprint for success is there, with hints on what to avoid. It’s just another indication that the African online gambling sector is going to get where it wants to be in record time, and it could become one of the most prominent in the next five years.
 

Advertorial