Mirinda launches comedy platform
Posted Monday, April 14 2014 at 09:32
Serious boost: Mirinda has put Shs400m into the comedy platform that will see comedians from different groups perform countrywide.
Comedy is on the rise in Uganda, with several weekly comedy shows and those who can make people laugh becoming overnight celebrities. Little wonder corporate bodies are jumping onto the band wagon to help them penetrate the market. After all, sharing a good laugh with someone usually guarantees a soft landing for whatever you want to sell them.
Last Wednesday, soft beverage brand Mirinda launched a comedy platform that will see comedians from different outfits coming together on one stage for several shows countrywide. The launch happened at Laftaz Comedy Lounge, Centenary Park, home of the Crackers comedy outfit last Wednesday.
The event started at 6pm and as revellers were ushered into the venue, the S & S Band, a new outfit on the scene kept them entertained with renditions of popular songs, like Alicia key’s No One among others.
It was a night of rib cracking as different comedians from different comedy groups came together to crack a few jokes.
Speaking at the launch, Ms Berna Kizza, the Mirinda Brand Manager said as Mirinda, they always want to involve themselves where there is fun. “That is the reason why we have brought together very talented individuals both established and upcoming to spread the fun countrywide,” she said.
She then handed over a Shs400m dummy cheque as a sponsorship package to help organise the shows. Half of the amount will go towards facilitating media support.
Some of the comedians on board are Ann Kansime, Prince Ehmah, Salvado
Idringi, Alex Muhangi, Abbey Mukibi, Patricko Mujjuka, Afande Kerekere, Hanington Bugingo, Frobisher Lwanga and Dolibondo among others.
The musicians chosen to work with the comedians are Jose Chameleone, Khalifah Agananaga, Ziza Bafana, Bobi Wine, Radio and Weasel amongst others.
Artistes Khalifa Agananaga and Fille performed at the launch event while comedians like Dolibondo, Afande Kerekere and Arthur McVex cracked ribs.