Trends that ruled 2018

In style. This year brought with it fabulous styles, experiential creativity that recycled old staples and launched new designers into the limelight. Some trends and designers, however, were more visible than others. Esther Oluka sounded out some of the stakeholders in the industry to compile a list of the best of the best of 2018.

Demure bridal wear
It is not clear whether Meghan Markel’s gown influenced this trend or she just followed one that had already been set. But according to Olivia Nanfuka, proprietor of the NFKA Clothing fashion brand, a number of brides this year opted for plain white designs without the lace, ribbons and sparkles. “I noticed a number of women embracing make-up including eye lining, eyebrow shaping and contouring,” the designer notes.

Pastel colours
This was a big year for pastel colours as Brenda Maraka, a local designer observes. There was a liberal use of colours such as peach, blush, mint and green. “My favourite trend however, was the off the shoulder,” reveals Maraka.

Optical illusion outfits
You probably saw this trend on celebrities such as American reality star Kim Kardashian and model Chrissy Teigen. The optical illusion outfits, according to designer Fatumah Asha became popular for their ability to enhance one’s body features. “The cleverly panelled outfits will make one’s waist look smaller or they may look like see-through, and yet in realty, the wearer’s body is not exposed,” Asha explains.

Luxury brands
Who can forget poor Bettina’s Tianah’s gaffe on social media while trying to show off her pair of Balenciaga? Brian Ahumuza, the proprietor of Abryanz collection notes that luxury brands such as Balenciaga, Off-white, Fendi, Gucci and Louis Vuitton, among others were the brands to be seen wearing.

Trench coats
This year, a trench coat was a must-have for anyone who considers themselves trendy. The trend became popular because according to UK based Ugandan designer Alex Alecool, the coats were designed in different textures and colours. And unlike the unfashionable, unfitting coats of our childhood, the new one came in flattering sizes and even the long ones were belted to fit.

Extensional cuts
For local designer Kalyn Atwoo, what stood out this year were the extensional cuts. She describes extensional cuts as outfits that are two in one, for example, trail cape jumpsuits. “Also, women wore more daring rich and bold colours, such as burgundy, which is dark reddish purple,” she adds.