Uganda targets to earn $700m from birding by 2030 

Won. Ms Maggie Kigozi speaks during the women birders conference in Kampala. She says Uganda must find ways to share into the billions of money spent by birders across the globe. PHOTO | JONATHAN KAMOGA 

What you need to know:

  • The earnings were revealed during a three-day 2023 International Conference for Women Birders held in Kampala last week.
  • Speaking during the conference, tourism stakeholders challenged government and Ugandans at large to explore the endless opportunities presented by birding.

Uganda plans to push earnings from birding to at least $700m (about Shs2 trillion) per annum by 2030 from a target of attracting at-least 100,000 birders annually.

The earnings were revealed during a three-day 2023 International Conference for Women Birders held in Kampala last week.

Speaking during the conference, tourism stakeholders challenged government and Ugandans at large to explore the endless opportunities presented by birding.

Uganda has more than 1,100 bird species, which is about 11 percent of the world’s total bird population and more than 50 percent of Africa.

However, Uganda is yet to harness the potential presented, which calls for urgent interventions to turn the sub-sector into a cash cow for the country.

  During the conference, speakers, one after the other, noted that unlike other countries with limited bird species, Uganda is endowed, making the country a key tourism destination for global birders.

“This is a life time experience for me. Uganda is so outstanding with a variety of birds and the different biodiversity elements. The potential is unlimited and needs to be tapped into,” Ms Andrea Molina, a bird guide from Ecuador, South America, noted.

Ms Maggie Kigozi, a business consultant, said birding has grown by more than 280 percent in the US over the last 10 years, with more than 20 million US citizens taking birding trips in the past few years.

“The same is happening in the UK. How do we bring these tourists here and get a share of the billions they spend on birding trips?” she asked.

 The International Conference for Women Birders, which attracted participants from a number of African countries, Europe, US, South America, China, and Australia, among others was organised by the Uganda Women Birders, Uganda Safari Guides Association, Bird Uganda Safaris, and other stakeholders with support from Private Sector Foundation Uganda (PSFU).

It sought to leverage on Uganda’s current birding potential to enhance the tourism industry. Ms Sarah Kagingo, the PSFU vice chairperson, said together with development partners, PSFU would continue to channel resources towards empowering tourism stakeholders, particularly women who remain under-represented. 

“Birding is virgin in Uganda and I hope that the ladies listening to us can create themselves a niche in birding, open businesses and explore the several opportunities available. We are happy to continue working with government and development partners to support women in tourism fly,” she said. 


by Jonathan Kamoga   

KAMPALA. Uganda plans to push earnings from birding to at least $700m (about Shs2 trillion) per annum by 2030 from a target of attracting at-least 100,000 birders annually.

The earnings were revealed during a three-day 2023 International Conference for Women Birders held in Kampala last week.

Speaking during the conference, tourism stakeholders challenged government and Ugandans at large to explore the endless opportunities presented by birding.

Uganda has more than 1,100 bird species, which is about 11 percent of the world’s total bird population and more than 50 percent of Africa.

However, Uganda is yet to harness the potential presented, which calls for urgent interventions to turn the sub-sector into a cash cow for the country.

  During the conference, speakers, one after the other, noted that unlike other countries with limited bird species, Uganda is endowed, making the country a key tourism destination for global birders.

“This is a life time experience for me. Uganda is so outstanding with a variety of birds and the different biodiversity elements. The potential is unlimited and needs to be tapped into,” Ms Andrea Molina, a bird guide from Ecuador, South America, noted.

Ms Maggie Kigozi, a business consultant, said birding has grown by more than 280 percent in the US over the last 10 years, with more than 20 million US citizens taking birding trips in the past few years.

“The same is happening in the UK. How do we bring these tourists here and get a share of the billions they spend on birding trips?” she asked.

 The International Conference for Women Birders, which attracted participants from a number of African countries, Europe, US, South America, China, and Australia, among others was organised by the Uganda Women Birders, Uganda Safari Guides Association, Bird Uganda Safaris, and other stakeholders with support from Private Sector Foundation Uganda (PSFU).

It sought to leverage on Uganda’s current birding potential to enhance the tourism industry. Ms Sarah Kagingo, the PSFU vice chairperson, said together with development partners, PSFU would continue to channel resources towards empowering tourism stakeholders, particularly women who remain under-represented. 

“Birding is virgin in Uganda and I hope that the ladies listening to us can create themselves a niche in birding, open businesses and explore the several opportunities available. We are happy to continue working with government and development partners to support women in tourism fly,” she said.